Internet Marketing

Define Your Market

Targeting the world doesn't work. Define a market then design a marketing campaign targeting that market.

Give It Time

Give your marketing campaign a chance to work. There is a tendancy to want instant results. However, most campaigns require some time. It may be a few weeks or it maybe a few months.

Measure Results

Too many internet marketing campaigns don't effectively measure their results. Take as much care in designing how you will measure results as you do with designing the campaign. Make sure you are measuring the right thing at the right time.

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Internet Marketing

Internet marketing starts with a good design and search engine optimization (SEO). Once those fundamentals are in place you need to make your website a real marketing tool.

Think about a 'bricks and mortar' store. The store owner and the sales department are continually gathering information. Which displays are attracting the most attention? Is the window display bringing in customers? How many people just come in an browser? Are the customers from out of town or local? This information is used to improve the customer experience and increase sales.

Your website can do this and much more. Your web site should be like a concierge, there to answer questions without interfering with the customer.

But online marketing goes beyond your website. It includes email marketing, Pay-Per-Click (PPC) advertising, blogs, forums and videos. Web marketing is everything you do online to promote your business.

From gathering user preferences to videos on the correct use of your product, web marketing connects you to your customers.

Local Internet Marketing

"Think Global - Act Local" Still Applies

Marketing your business online is a form of direct marketing. With a few exceptions, setting up your online marketing campaign requires the same basic steps as any other direct marketing campaign.

You need to determine your target market. The main difference between internet marketing and other forms of direct marketing is the scope of the audience. Even though online marketing has the potential of a world wide audience, you still need to determine a specific market and focus - focus - focus.

The typical target market is a large population center surrounded by smaller bedroom communities. Targeting these areas requires that you be in Google and Yahoo's local search. Search engines, particularly Google, geo target their search results based on the location of the person doing the search. Getting listed in the local search will help get your message to your local market.

Please contact us for more information on how web marketing can help your business

Additional Resources

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