Facebook – Now You See It – Now You Don’t
Facebook just released a migration tool that lets you migrate your profile to a ‘business page’. And, as with most things Facebook does – it has its own set of twists and turns. Which was fine – I managed to get everything changed on my account.
I planned on doing a few client accounts on Monday, once I had finished testing everything with my own account – but the tool has been removed.
Who Would Need This
Up to now – businesses that wanted a Facebook presence were forced to have someone create a Facebook profile, then create a ‘business’ or ‘fan’ page for there business. Facebook’s terms of service did not allow the creation of a Profile for a business. This was a problem for many businesses, my own included, that didn’t want that link between their personal information and the business account.
The work around was obvious – but if Facebook picked up on it you could loose all your accounts.
This process was irreversible – there was a warning that ALL your ‘friends’ data would be lost. Which makes sense ‘fan’ pages can’t be friended – only ‘liked’.
Of course you know what is going to happen don’t you. Some, OK a LOT, of people didn’t take the warning seriously or, perhaps, weren’t sure what irreversible meant. The result – LOTS of complaints and Facebook dropped the procedure.
Fortunately, I got my site done in time. Hopefully, Facebook won’t force it back to my profile.
BTW – like everything in Facebook – the procedure was a real bear. If they do reinstate it, I hope they make it simpilar
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