Is Google ‘Search Plus Your World’ a Game Changer?
We Think So
You may not familiar with, it was only introduced on Jan 10th, it is the addition, some say bias, of Google+ information into the search results. In less than a week, and so far, only in the US, it has turned search engine marketing on its ear. For those who weren’t prepared it could be a disaster, for the early adpters it could be a real boon.
What Is Search Plus Your World
With “Search Plus Your World”, Google has integrated your Google+ information into their search results. If this was only done for your personal search, it might not have been that important. However, they are, to some extent biasing, all search results with the information in Google+ profiles and pages.
This bias towards the Google+ profile can best be seen in the search for personal names. In these cases the Google+ profile may be pushed much higher in the rankings. Depending on the number of followers, the G+ profile may rise to the top of the listing.
Another major change is the inclusion of “People and Pages on Google+” at the top of the right hand column. These appear to be ‘experts’ on the topic being researched and, right now, show up in a very limited number of searches.
One example of how this can be used, or abused, is a search for IBM will this the IBM G+ page, and top ‘experts’ based, in part, on the number of people following them. However, by clicking the ‘more’ link, you can see a list of everyone with a G+ profile that has the term ‘IBM’ in their profile. This can also lead to some interesting, or some what confusing, results. A search for ‘Apple’ not only lists Steve Wozniak but also Aaron Strout who has “You like apples? I got her numb-ah… how’dya like them apples?” in his profile.
What To Do Next
The obvious first step is to claim your business name. G+ isn’t verifying the names yet. So, if you don’t claim your name. And, if you think that is unlikely, consider the case of ‘Bank of America’ who was the most prominent company to be ‘name-jacked’.
The next step is to start getting followers.
- Put the G+ button on every page of your website.
- Put the link to your G+ page on the Home page and all landing pages.
- Add content to you G+ page
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