It has been a long time since I posted, but this is important, so I thought a quick post was in order.
I created my first micro site today.
Micro sites are small sites that point back to your main site. I know some supposed SEO experts that say they are a good idea. The theory being the more links to your site the better. That is pure BUNK.
The search engines are getting very good at detecting when they are being manipulated. But even if search engines didn’t detect that these sites were all owned by the same person, their value is still questionable. They are either low value sites with little content that pass no ‘link juice’ or high value sites with great content that only pass some of their ‘link juice’. Why not put all those great content on the main site and get all the ‘link juice’.
So when do you use a Micro Site?
Here is my situation.
I just signed a client, Section 8 Snowsport. They are busily getting ready for a major ski and snowboarding trade show in London. ( Who knew the UK was home to skiing trade shows? ) With very little time to generate any buzz, I am trying an ‘end run.
I registered the name www.section8atmetrosnow.com and made a ‘quick and dirty’ page from content found on the main website. There is very little competition for the shows name ‘Metro Snow’, so hopefully I can get some traction in the search engines before the show is over.
These are my rules for using a micro site.
- Short duration – just until the show closes
- Keyword rich URL
- Low production costs
Client or Customer?
I have just started reading Jay Abraham’s book “Getting Everything You Can Out Of All You’ve Got”. Near the beginning of the book he makes the distinction between ‘client’ and ‘customer’. In the first chapter he quotes Webster’s Dictionary:
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