I have just started reading Jay Abraham’s book “Getting Everything You Can Out Of All You’ve Got”. Near the beginning of the book he makes the distinction between ‘client’ and ‘customer’. In the first chapter he quotes Webster’s Dictionary:
Archive for the ‘marketing’ Category
Client or Customer?
Posted: May 17th, 2011
Author: Michael Regan
Posted in business, commentary, marketing | No Comments »
Marketing Tip – Be Easy to Find
I have been working on a directory and interactive map for local tourism related businesses. The directory is just a simple ‘no frills’ directory, the map has the name and location of the business.
For a variety of reasons I am creating the map manually. Which means I need to get the address for each business being listed. To my amazement, many businesses, particularly restaurants and pubs, don’t have there address on the Home page. Or, if they do it is below the fold, so I have to search for it.
Don’t Ignore Bad Reviews
Posted: July 4th, 2010
Author: Michael Regan
Posted in branding, business, marketing | No Comments »
I am planning a vacation for later this year. And, for the first time I am booking the rooms online.
We are flying to London and there are a HUGE number of hotels to choose from. So, I started looking at the review on TripAdvisor. One hotel in particular had a four star rating, was reasonably price, for London, and was near where we wanted to stay. It had a great website looked like exactly what I wanted in a hotel. But was getting hammered in TripAdvisor.
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Seeking Design Nirvana
In his blog Seth Godin noted:
Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…
To many small businesses are taking the "Quick and Dirty" road to website design. Hiring "Template Hackers" in place of more expensive web designers. While the initail cost is low – the ultiamte cost in lost sales is too high to even consider.
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A Yahoo Hompage – Really?
Posted: May 9th, 2010
Author: Michael Regan
Posted in branding, business, commentary, marketing | No Comments »
Is it just me – or is the concept of a ‘Home Page’ becoming passé?
Back in the old days, the last century for those of us using Linux, browsers only had one window. And, when you started your browser it opened up your ‘Home Page’. Fast forward to 2010 and even Internet Explorer has tabs and can restore a session.
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Web Marketing Strategies
Have you ever tried to explain your job to someone. One of the hardest parts is remembering all those little items that have, over time, become second nature. The things you do or know without really thinking about them.
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April Workshop
Michael Regan – TIMR Web Services
Please Note:
The date has been changed to April 23rd
Event: Web Wisdom: A panel discussion on Marketing, SEO & Social Media
- Presentors:Carolyn Touey, Pieter Vorster
and Michael Regan - Time: 9:30am to 12:00am
- Date: April 23, 2010
- Price: $75.00
- Place:The Broken Spoke 420 Fitzgerald Avenue
Courtenay BC
Space is limited so please pre-register. Contact Carolyn Touhey at (250) 335-2342 or email Michael Regan mregan@timr.ca to register or for more information.
Carolyn Touhey of SmartBiz and Pieter Vorster from Continual Palingenesis—Social Media Solutions will be joining me for this workshop.
The focus will continue to be on marketing, with an even stronger focus on adding Social Marketing to your marketing strategy.
Carolyn will be explaining how to integrate your web marketing into your overall marketing stragey. She will cover the basics that MUST be in place before you even start to think of a website.
In addition to covering the basics of SEO and website marketing, I will be discussing how to measure the results of your SEO. We will look at getting actionable measurements, ones that will let you improve your ROI, rather than a lot of data, from your analytics tools. As before the focus will be on Google Analytics, however, the ideas can be applied to any analytic tool.
In addition, I will be showing some of the new features of Google Analytics and some of the new tools Google has been developing to help the small business owner.
Pieter will be covering the role of Social Media in your marketing. Facebook. Twitter and other social network sites all have their own written and unwritten rules. Getting noticed takes more than starting your own account or even buying a few ads. Social Media takes a lot of time – is the ROI worth the time you will invest.
How to Get There
Targeting Mobile Devices
Posted: February 25th, 2010
Author: Michael Regan
Posted in business, marketing, technical | No Comments »
I belong to a local business support group. At our last meeting the topic of iPhone apps came up. iPhone apps are getting to be like blogs – everyone thinks they need one, they just don’t know why. I mentioned that a webpage for mobile devices would be more appropriate.
After the meeting I was asked how they work – so here are the basics.
Next Workshop on Website ROI
Posted: February 10th, 2010
Author: Michael Regan
Posted in business, marketing, sales | No Comments »
Michael Regan – TIMR Web Services
Event: Web Marketing Workshop
Presentors:Carolyn Touey and Michael Regan
Time: 10:00am to 12:00am
Date: Feb. 26th, 2010
Place:6409 Old Island Highway, Union Bay
Please contact Carolyn Touey at (250) 335-2342 to register.
Last December I held a workshop with Carolyn Touey of SmartBiz on “What Every Business Owner Should Know To Maximize Investment In A Website”. It was such a success that we will be doing it again on February 26th.
While the title remains the same, some of the content, especially on website ROI, will be different.
Carolyn Touhey – Smart Biz
I will be focusing more on getting actionable measurements, rather than a lot of data, from your analytics tools. As before the focus will be on Google Analytics, however, the ideas can be applied to any analytic tool.
In addition, I will be showing some of the new features of Google Analytics and some of the new tools Google has been developing to help the small business owner.
There will also be more information on Social Media Marketing.
Facebook. Twitter and other social network sites all have their own written and unwritten rules. Getting noticed takes more than starting your own account or even buying a few ads. Social Media takes a lot of time – is the ROI worth the time you will invest.
Is Google ‘Search Plus Your World’ a Game Changer?
We Think So
You may not familiar with, it was only introduced on Jan 10th, it is the addition, some say bias, of Google+ information into the search results. In less than a week, and so far, only in the US, it has turned search engine marketing on its ear. For those who weren’t prepared it could be a disaster, for the early adpters it could be a real boon.
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