While my wife does the shopping I usually head over to the magazine isle and browse through the latest issues. Most of the time I just browse – but every now and then something catches my eye – like this line in the editorial in this months Profit Magazine, "It’s said that great companies focus on doing just one thing really well."
I have blogged on focusing your business before. But, it is worth repeating. In tough times, many businesses are trying to diversify – to find that one ‘Silver Bullet’ that will make the business profitable. Too often the result is not focusing on what they do well but trying to do a bit of everything.
This strategy never works.
Changing the focus of your business can be a ‘good thing’. However, the operative word is focus. Don’t try to do everything. If what you are doing now isn’t working you have two options. Either continue to do what you are doing – but do it better. Or, try something else. Trying to do both is not an option.