SEO & Online Marketing
Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
Are Web Forms Costing You Money?
Over the years I have bothered anyone who would listen about the way forms are designed. Problems range from entering unnecessary information to forms that are hard to understand. However, I have always looked at the problem from the user’s point of view.
In this article Jared Spool looks at the cost of poorly designed forms from the businesses’ point of view. In particular he outlines how one business lost potentially $300,000,000 (yes – 3 million dollars) in sales due to one button.
Tags: business, forms, web design
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