SEO & Online Marketing
Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
How Much is a Half Second Worth?
A half of a second isn’t much time. Most of us would have a hard time thinking of something we do that only takes half a second. Certainly it is not enough to worry about!
Wrong!!
According to studies reported by Google a half second delay in page load coresponds to a 1% reduction in search queries.
We used to recommend a 4 second load time as a benchmark, however, we are starting to revise that opinion. Not only is faster better, but many of the techniques used to make your page size smaller, and therefor faster, are the same needed for use on mobile devices.
Yahoo has an excellent article on best practises for web page design. If you find the material confusing ask your web designer to explain which ones she is using and where your site performance can be improved.
Tags: Google, web design
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