SEO & Online Marketing

Google recently announced the release of their latest major update – code name ‘Caffeine’. Google has been working on the update for a number of months. The release is currently in a test stage. However, you can expect it to be rolled out across the Google network later this year.

According to Google’s Matt Cutts, this is on par with the 2005 ‘Big Daddy’ update It is basically an update of the indexing engine. While initially the new engine is not expected to show any major changes to search results, the longer term effect will be a lot more flexibility in the way Google can index pages.

If you were in SEO in 2005/06 you will remember the fallout from ‘Big Daddy’. Pages that had found ways to manipulate the search engine algorithms suddenly disappeared from the search engine results page (SERP).

‘Caffeine’ has the potential to duplicate the ‘blood bath’ that followed ‘Big Daddy’. By allowing better detection of page relevancy some of the ‘grey hat’ techques that are now showing up in the SERP can be expected to disappear. You can also expect Google to move aggressively forward with its personalized search.

Personalized search in particular will make it harder for small website owners trying to do their own SEO. Search results will vary from person to person. While SEO professionals will have access to tools that will minimize the variation, the average site owner may not even be aware of the problem.

The solution – great content.

We have said this before – and we will keep saying it — MAKE YOUR CONTENT KING !!

Great content will not only show up as being more relevant it will attract links. While you still need to do the basics ‘on page’ SEO, the most effective thing you can do is make sure your site has good, relevant content.

Th find out more on the ‘Caffeine’ release view Mike McDonald’s interview with Matt Cutts:

Tags: Google, SEO, technical, web design

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