SEO & Online Marketing
Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
Asterix Turns Fifty
I have Google’s search page as the ‘Home’ page on my web browser. Today (Oct 29, 2009) I was surprised to see Asterix in place of the regular logo. Not thinking too much of it – I just went about my regular daily routine. Later, while listening to the CBC, I heard today was the 50th anniversary of the first Asterix cartoon.
For those of you who have never had the pleasure of reading an Asterix comic you can get reprints of their adventures at the Asterix website. Originally in French, the stories tell how the tiny Gaul, Asterix, with Obelix and his other friends and with the help of the Druid Getafix, took on the might of the Roman army are available in many languages.
While the story of Asterix may be seen as an analogy of small business versus big business – something quite different came to my mind.
Google is by far the biggest company operating entirely on the Internet. Bigger than even Amazon and eBay. One of the problems facing companies of that size is how to put a human face on the business. One way is by doing small things, like acknowledging small events – such as Asterix’s birthday.
Did Google get it completely right? I am not sure. By the time I checked Google’s French site it was already Oct. 30. – but the UK site had the standard logo.
However, if a HUGE corporation, such as Google, can put on a friendly face – certainly your business website can do the same.
Local, regional or even international events that fit your businesses ‘brand’ should be a part of your website. Don’t over do it and don’t put something on your website because it is current. Depending on your product and target market you may want to promote something as local as a fund raising event for a local charity or as global as the Alliance for Climate Protection.
Keeping your website fresh with items that interest your clients is good business. If Google can do it with a French cartoon character – you can do it for even more relevant events.
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