My Blogroll
Marketing insights by one of Internet Marketing's top guru.
SEOMoz BlogInformation on the latest in the world of SEO.
Occam’s Razor by Avinash Kaushik"If you can't measure it - you can't manage it." (Drucker). Avinash tells you how to measure everything on your website.
Analytic Marketing by MC Hammer
OK – I don’t normally listen to MC Hammer. His music has a good beat – but other than that it leaves me flat. But, were he to target the geriatric crowd – I am willing to bet he would do a good job. MC Hammer understands the value of analyzing his target market.
You may not think RAP and Marketing would be a great mix. You may think it is ‘all about the music’. However, from Mozart to The Beach Boys and The Rolling Stones to MC Hammer great musicians have either been great marketers or had great marketing supporting them.
We will never know how many budding Mozarts there have been. Or, how many great rappers never made it beyond their own small group. Marketing is the key to their success – just as it is for your business.
The key to Marketing is knowing your target market.
In the age of the Internet – the amount of information available to market you product is incredible. And, with the use of computers it is now possible to make sense of that information. However, you need to use it.
Need futher convincing – listen to MC Hammer
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