SEO & Online Marketing
Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
A New Video Strategy
How fast do things change in the Internet — FAST.
Last April I wrote a post (Going Viral What Makes It Work) on getting a video to go viral. It recommended that the video not look to professional – rather something that anyone could, with enough talent, produce.
By summer that was already out dated. The top viral video as tracked by Visible Measures was dominated by the large ad agencies.
This weeks top ten list of viral videos show only two that are not by large agencies
The first, by a comedy team, Rhett and Link, that makes outlandish commercial for Microbilt and I Love Local Commercials. Based in North Carolina they have had two of their videos go viral.
Their commercials fall into the ‘I could do that’ category of viral videos. Of course the finished product is a result of a LOT of hard work and talent. Very few of us have the creative insight necessary to make this type of ’slice of life’ video/commercial.
The second video not using a large agency is from Inspired Bikes featuring their team rider Danny MacAskill. Shot around Edinburgh Scotland by Dave Sowerby the video shows what you can do with a small camera, a great eye and a LOT of post production. Again firmly in the ‘I could do that’ camp. (If only I had the talent.)
What is not evident from these videos and the other videos track by Visible Measures, is the steady decline in the total number of views per week needed to make a video be considered viral. With 20 hours of new videos being uploaded to YouTube EVERY MINUTE the audience is becoming increasingly fragmented. Going viral may no longer be the goal for your next video. Instead look at your videos popularity within your marketing niche.
Videos need to be part of your marketing strategy. Being shut out of going viral by big budget ads from big budget agencies doesn’t change that. It just changes the strategy. Targeting a marketing niche with 10,000 to 100,000 total views is worth while for most small and medium businesses.
Tags: marketing strategy, small business, video, viral videos
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