SEO & Online Marketing

I will be conducting a workshop on "What Every Business Owner Should Know To Maximize Investment In A Website.". (And, no I didn’t pick the title.) With such a huge topic – I thought I had better write a resource list for the attendees. Then I thought – why not share it with everyone.

It is by no means complete – but it is a start. And, the blogs in particular will lead you to even more information.

Site Analysis

Google Analytics:

(FREE) Use to track a wide variety of website metrics. It also allows you to customize reports and add tracking code to anything that can be detected by Javascript. For example button clicks and mouseovers.

Google Webmaster Tools:

(FREE) Google Webmaster tools give you information on how the search engines view your website including key indicators such as the most common keywords. They will also tell you if Google has problems crawling your site. And, in some case, if your site has bee hacked.

Bing Webmaster Tools:

(FREE) Not as extensive as the Google Webmaster Tools – but Bing is committed to improving their online tools.

Yahoo Site Explorer:

(FREE) The most accurate listing of what sites are linking to you and your competition

Misc. Tools

Google Keyword Tools:

(FREE) Originally designed for Adwords users, it is a great tools to check out search volumes on keywords you are using and for ideas on alternate key words

Wordtracker:

(COMMERCIAL) A provides extensive tools and reports on keyword search information.

Google Trends:

(FREE) Track search trends since 2004. Can be filtered by country, state or province, and, in some cases by city.

Readability:

(FREE) Studies have shown websites should be readable by someone at a grade 8 level OR LESS. This site lets you measure the readability of your website.

Information Sources

Copy Blogger:

(NON TECHNICAL) Invaluable tips on writting copy – not only for your website but for all you advertising.

SeoMoz:

(TECHNICAL) Contains some non technical information on SEO. Start with The Beginners Checklist for Learning SEO or The Beginners Checklist for Small Business SEO

comScore:

(NON TECHNICAL) Spot trends in marketing bot on and off line

comScore:

(NON TECHNICAL) Blizzard Internet is an excellent source of White Papers on online marketing.

Enquiro:

(NON TECHNICAL) With a focus on B-to-B marketing, this is an excellent source of information on how people use internet search. As well as their blog Enguiro’s White Papers are an excellent read.

Books Worth Reading

Seth Godin

Godin is the guru of online marketing.

• Purple Cow Like a purple cow – your website needs to stand out to be noticed.
• Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics

Peter Drucker

All Drucker’s books are worth reading – here are two

• Innovation And Entrepreneurship
• The Practice Of Management

Other Authors

A short sample of other books worth reading

• Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik – A bit technical – but a great source of information on Web Analytics.
• e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online by Scott Fox – Useful information for anyone marketing online. Include a great section on Social Media.

Tags: business, marketing, SEO

Contact us to find out how TIMR Web Services can help your business