SEO & Online Marketing
Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
CKUA Logo in iPad Launch
Sometimes support can come from the most unlikely of places. For example, how would you like Steve Jobs to present your business to a global audience?
Sound far fetched.
Maybe – but today I got an email from my daughter. She was excited because her company’s logo had appeared in Steve Jobs’ presentation during the iPad launch.
My daughter is the marketing manager at CKUA and publically funded radio station in Edmonton Alberta, Canada. As with many non profits, the downturn in the economy has hit them hard. But, with a lot of belt tightening, support from their many listeners and, unfortunately, some layoffs, they have managed to keep the high quality of their service.
Which brings us to Steve Jobs.
Well – maybe not Steve Jobs, but at least one of his staffers.
The CKUA logo appeared during the presentation on the launch of the iPad. The logo is for one of their programs that they distributed through iTunes. With tens of thousands of things to choose from, the people putting together the presentation thought the CKUA content worthy of being recognized.
How much is this type of serendipitous advertising worth? A LOT!
The association with an association with a product such as the iPad, however remote, gives a caché that you can’t buy. Nothing in Steve Jobs’ presentations happens by accident. He is the consummate detail person. Everything that appears in the presentation is there for a reason – and everyone of the millions of people watching know that.
Then there are the spin offs. People like me who will write about it or tell their friends.
OK – my daughter works at CKUA – but radio stations are not something I blog about. Getting your message out is.
How do you get this type of recognition?
Serendipity is not something you can rely on. What you can rely on, however, is quality? Have a superior product and don’t let anything — ANYTHING make you lower the quality of your product.
If you follow that simple rule – you will get noticed.
Tags: advertising, ckua, ipad, itunes, marketing, steve jobs
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