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Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
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Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
A Yahoo Hompage – Really?
Is it just me – or is the concept of a ‘Home Page’ becoming passé?
Back in the old days, the last century for those of us using Linux, browsers only had one window. And, when you started your browser it opened up your ‘Home Page’. Fast forward to 2010 and even Internet Explorer has tabs and can restore a session.
What is your ‘Home Page’?
With Yahoo spending a reported $75 million to convince you to make their ‘Home Page’ your ‘Home Page’ I couldn’t help but wonder how we use ‘Home Pages’.
I must confess I do have a home page set. It is there incase I accidentally close my first tab. I have that tab set to my gMail account. Other than that I just go back to my last session.
Yahoo is trying to position itself as a portal that will show a number of services. In this, it is moving away from the idea of a search engine. Yet its ads target its main search competitor, Google. But, do we use a Home Page for search.
I know I don’t.
There is a search box in my browser tool bar which I use almost exlusively for search. All I care about is the results page. And, in this area Google gets the nod due in part to better results and, recently, more features.
The question remains – do I need a home page? And, if I do, do I want one that, like iGoogle and Yahoo, do a number of things, or a specialty channel like the BBC?
Tags: BBC, search, search box, SEO, yahoo
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