SEO & Online Marketing

In his blog Seth Godin noted:

Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…

To many small businesses are taking the "Quick and Dirty" road to website design. Hiring "Template Hackers" in place of more expensive web designers. While the initail cost is low – the ultiamte cost in lost sales is too high to even consider.

For businesses, getting closer to “Web Design Nirvana” is important. Not only must your web design reflect your business it must support your business. Everything on the page, from the colours to placement of buttons and images, must not only work as part of your website, but it must also be consistent with your other marketing material.

But that is the easy part.

To reach “Nirvana” you need to answer Yes to these questions:

• Does your site look the same on the following graphical browsers IE6-7-8-9, Firefox, Chrome, Safari?
• Is your site readable by text browsers like Lynx?
• Does your site take less than 4 seconds to load?
• Does your site display properly with Javascript turned off?
• Does each page have a unique title tag?
• Does each page have a unique description tag?
• Is your contact information on each page
• Is every page within 4 clicks of the Home page?
• Can a user get back to the Home page from every other page?

The time and effort put into the website design will payoff in higher sales conversions.

Tags: business, marketing, seth godin, web design

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