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Seth Godin's Blog

Marketing insights by one of Internet Marketing's top guru.

Small Biz Trends

Just started following this blog - the name says it all.

SEOMoz Blog

Information on the latest in the world of SEO.

Occam’s Razor by Avinash Kaushik

"If you can't measure it - you can't manage it." (Drucker). Avinash tells you how to measure everything on your website.

aimClear Blog

Aimed at people doing their SEO and online PR 'in house' - there is a wealth of information on all aspects of promoting your site.

Mashable

THE blog to read for current information and trends in Social Medai.

Copy Blogger

READ THIS if you ever get stuck writing copy

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Where In the World Are You

I was adding some information to a client’s. The client runs a bed and breakfast in a rural setting and I was adding the locations of restaurants and pubs near their location to their Google map. An easy job, if somewhat boring.

Adding this information requires getting the latitude and longitude of each location. An application at itouchmap.com makes this a simple operation. One option is to put in the address and it will spit out the latitude and longitude.

Problem #1 – the two most popular local pubs didn’t have their address prominently displayed on their websites. In one case the address was there, but way down on the page. In the second case the address was not on the Home page – but on a inner page.

Problem #2 – In both cases the addresses was not found in Google maps. They were using a local variant of the street address ‘Island Hyway S.’. Google shows the same road as ‘Island Hyway W.’ (Which is strange since it is to the East of the ‘Inland Island Hyway’. )

To be fair to Google Maps – it will actually find the right address if you enter the closest town. However, it displays the address as ‘Island Hyway W.’.

Should you be a slave to Google Maps? (MapQuest couldn’t find the address at all.) I guess it depends on whether you want you want only local people to find you?

Tags: google maps

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