My Blogroll

Seth Godin's Blog

Marketing insights by one of Internet Marketing's top guru.

Small Biz Trends

Just started following this blog - the name says it all.

SEOMoz Blog

Information on the latest in the world of SEO.

Occam’s Razor by Avinash Kaushik

"If you can't measure it - you can't manage it." (Drucker). Avinash tells you how to measure everything on your website.

aimClear Blog

Aimed at people doing their SEO and online PR 'in house' - there is a wealth of information on all aspects of promoting your site.

Mashable

THE blog to read for current information and trends in Social Medai.

Copy Blogger

READ THIS if you ever get stuck writing copy

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Facebook – Now You See It – Now You Don’t

Facebook just released a migration tool that lets you migrate your profile to a ‘business page’. And, as with most things Facebook does – it has its own set of twists and turns. Which was fine – I managed to get everything changed on my account.

I planned on doing a few client accounts on Monday, once I had finished testing everything with my own account – but the tool has been removed.

Who Would Need This
Up to now – businesses that wanted a Facebook presence were forced to have someone create a Facebook profile, then create a ‘business’ or ‘fan’ page for there business. Facebook’s terms of service did not allow the creation of a Profile for a business. This was a problem for many businesses, my own included, that didn’t want that link between their personal information and the business account.

The work around was obvious – but if Facebook picked up on it you could loose all your accounts.

WARNING
This process was irreversible – there was a warning that ALL your ‘friends’ data would be lost. Which makes sense ‘fan’ pages can’t be friended – only ‘liked’.

Of course you know what is going to happen don’t you. Some, OK a LOT, of people didn’t take the warning seriously or, perhaps, weren’t sure what irreversible meant. The result – LOTS of complaints and Facebook dropped the procedure.

Fortunately, I got my site done in time. Hopefully, Facebook won’t force it back to my profile.

BTW – like everything in Facebook – the procedure was a real bear. If they do reinstate it, I hope they make it simpilar

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