My Blogroll

Seth Godin's Blog

Marketing insights by one of Internet Marketing's top guru.

Small Biz Trends

Just started following this blog - the name says it all.

SEOMoz Blog

Information on the latest in the world of SEO.

Occam’s Razor by Avinash Kaushik

"If you can't measure it - you can't manage it." (Drucker). Avinash tells you how to measure everything on your website.

aimClear Blog

Aimed at people doing their SEO and online PR 'in house' - there is a wealth of information on all aspects of promoting your site.

Mashable

THE blog to read for current information and trends in Social Medai.

Copy Blogger

READ THIS if you ever get stuck writing copy

TIMR Web Services
1412 Albatross Ave.
Comox, BC
[email protected]
250.218.5285

Archive for the ‘marketing’ Category

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Client or Customer?

Posted: May 17th, 2011 Author: Michael Regan Posted in business, commentary, marketing | No Comments »

I have just started reading Jay Abraham’s book “Getting Everything You Can Out Of All You’ve Got”. Near the beginning of the book he makes the distinction between ‘client’ and ‘customer’. In the first chapter he quotes Webster’s Dictionary:

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Marketing Tip – Be Easy to Find

Posted: May 9th, 2011 Author: Michael Regan Posted in business, marketing, SEM | No Comments »

I have been working on a directory and interactive map for local tourism related businesses. The directory is just a simple ‘no frills’ directory, the map has the name and location of the business.

For a variety of reasons I am creating the map manually. Which means I need to get the address for each business being listed. To my amazement, many businesses, particularly restaurants and pubs, don’t have there address on the Home page. Or, if they do it is below the fold, so I have to search for it.

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Don’t Ignore Bad Reviews

Posted: July 4th, 2010 Author: Michael Regan Posted in branding, business, marketing | No Comments »

FreeFoto.com

I am planning a vacation for later this year. And, for the first time I am booking the rooms online.

We are flying to London and there are a HUGE number of hotels to choose from. So, I started looking at the review on TripAdvisor. One hotel in particular had a four star rating, was reasonably price, for London, and was near where we wanted to stay. It had a great website looked like exactly what I wanted in a hotel. But was getting hammered in TripAdvisor.
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Seeking Design Nirvana

Posted: May 23rd, 2010 Author: Michael Regan Posted in marketing, web design | 2 Comments »

In his blog Seth Godin noted:

Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…

To many small businesses are taking the "Quick and Dirty" road to website design. Hiring "Template Hackers" in place of more expensive web designers. While the initail cost is low – the ultiamte cost in lost sales is too high to even consider.
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A Yahoo Hompage – Really?

Posted: May 9th, 2010 Author: Michael Regan Posted in branding, business, commentary, marketing | No Comments »

Is it just me – or is the concept of a ‘Home Page’ becoming passé?

Back in the old days, the last century for those of us using Linux, browsers only had one window. And, when you started your browser it opened up your ‘Home Page’. Fast forward to 2010 and even Internet Explorer has tabs and can restore a session.
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Web Marketing Strategies

Posted: May 2nd, 2010 Author: Michael Regan Posted in business, marketing, SEO | 1 Comment »

Have you ever tried to explain your job to someone. One of the hardest parts is remembering all those little items that have, over time, become second nature. The things you do or know without really thinking about them.
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April Workshop

Posted: March 28th, 2010 Author: Michael Regan Posted in business, marketing, SEO | No Comments »

Michael Regan – TIMR Web Services

Please Note:
The date has been changed to April 23rd

Event: Web Wisdom: A panel discussion on Marketing, SEO & Social Media

  • Presentors:Carolyn Touey, Pieter Vorster
    and Michael Regan
  • Time: 9:30am to 12:00am
  • Date: April 23, 2010
  • Price: $75.00
  • Place:The Broken Spoke 420 Fitzgerald Avenue

    Courtenay BC

Space is limited so please pre-register. Contact Carolyn Touhey at (250) 335-2342 or email Michael Regan [email protected] to register or for more information.

Carolyn Touhey of SmartBiz and Pieter Vorster from Continual Palingenesis—Social Media Solutions will be joining me for this workshop.

The focus will continue to be on marketing, with an even stronger focus on adding Social Marketing to your marketing strategy.

Carolyn will be explaining how to integrate your web marketing into your overall marketing stragey. She will cover the basics that MUST be in place before you even start to think of a website.

In addition to covering the basics of SEO and website marketing, I will be discussing how to measure the results of your SEO. We will look at getting actionable measurements, ones that will let you improve your ROI, rather than a lot of data, from your analytics tools. As before the focus will be on Google Analytics, however, the ideas can be applied to any analytic tool.

In addition, I will be showing some of the new features of Google Analytics and some of the new tools Google has been developing to help the small business owner.

Pieter will be covering the role of Social Media in your marketing. Facebook. Twitter and other social network sites all have their own written and unwritten rules. Getting noticed takes more than starting your own account or even buying a few ads. Social Media takes a lot of time – is the ROI worth the time you will invest.

How to Get There

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Targeting Mobile Devices

Posted: February 25th, 2010 Author: Michael Regan Posted in business, marketing, technical | No Comments »

I belong to a local business support group. At our last meeting the topic of iPhone apps came up. iPhone apps are getting to be like blogs – everyone thinks they need one, they just don’t know why. I mentioned that a webpage for mobile devices would be more appropriate.

After the meeting I was asked how they work – so here are the basics.

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Next Workshop on Website ROI

Posted: February 10th, 2010 Author: Michael Regan Posted in business, marketing, sales | No Comments »

Michael Regan – TIMR Web Services

Event: Web Marketing Workshop
Presentors:Carolyn Touey and Michael Regan
Time: 10:00am to 12:00am
Date: Feb. 26th, 2010
Place:6409 Old Island Highway, Union Bay

Please contact Carolyn Touey at (250) 335-2342 to register.

Last December I held a workshop with Carolyn Touey of SmartBiz on “What Every Business Owner Should Know To Maximize Investment In A Website”. It was such a success that we will be doing it again on February 26th.

While the title remains the same, some of the content, especially on website ROI, will be different.

Carolyn Touhey – Smart Biz

I will be focusing more on getting actionable measurements, rather than a lot of data, from your analytics tools. As before the focus will be on Google Analytics, however, the ideas can be applied to any analytic tool.

In addition, I will be showing some of the new features of Google Analytics and some of the new tools Google has been developing to help the small business owner.

There will also be more information on Social Media Marketing.

Facebook. Twitter and other social network sites all have their own written and unwritten rules. Getting noticed takes more than starting your own account or even buying a few ads. Social Media takes a lot of time – is the ROI worth the time you will invest.

How to Get There

View Larger Map
 

Hiring an SEO Consultant

Posted: February 8th, 2010 Author: Michael Regan Posted in business, marketing, SEM, SEO | No Comments »

If you have a website or you are going to get a website and you think you need some search engine optimization (SEO).

You are probably right!

This video from SEOmoz (where SEO consultants go for help) will shed some light on how to first assess your needs and second give some insight into what to look for in hiring a consultant or outsourcing your SEO work.

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