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Seth Godin's Blog
Marketing insights by one of Internet Marketing's top guru.
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Copy BloggerREAD THIS if you ever get stuck writing copy
Selling To Americans
American’s are patriotic. All things being equal they will ‘Buy American’. One of the challenges to international business selling in the United States is to over come the ‘Buy American’ instinct.
There are three distinct strategies a company can employ. The first is deliver a product that is either a unique, superior or cheaper, second be seen to be American, and third pretend to be American.
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