Take a critical look at your website. Does the first page show off your product or your web designers skills?
Too many web designers see your web page as a place to show off their skills. While you want your website to be attractive, the focus MUST be on the product and not the designer’s skills.
Colour selection, image placement and page copy must all focus on the product. Getting this right separates the business website from those that just pretend to be business sites.
Here are three things you can check to see how well your website supports your product:
- Is the header less than ¼ of the visible page in height?
- Is the product identified above the fold?
- Is the call to action above the fold?
Unless the header is featuring your product it shouldn’t take up more than ¼ of the page. The product and the call to action should be seen without having to scroll down the page.
Die Hard – The Keyword Myth
I was listening to a podcast interview with Vanessa Fox this morning. I don’t spend much time with podcasts. There must be hundreds of hour uploaded each day and all but a few are, in my opinion a waste of time. But, one of my clients had sent me the link and asked for my opinion.
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